Case Study: MSL Healthcare Group Ltd

Strategic Partnership from Inception to International Expansion

Client: MSL Healthcare Group Ltd
Sector: Pharmaceutical
Location: Ireland & UK
Engagement: From Start-Up to Scale Up
Timeframe: 2015 – Present


“Auxilia Group has been with us since day one. Their ability to adapt to our needs, provide expert
support at every stage, and truly understand our business has been a cornerstone of our success.
Our relationship is built on deep trust, and we can discuss all aspects of our business with their
team.”

— Matthew Farrelly, Co-Founder & CEO, MSL Healthcare Ltd

About MSL Healthcare
MSL Healthcare Group Ltd, established and headquartered in Ireland, operates under the trading
names MedFind Solutions in Ireland and Alium Medical in the UK.
MedFind Solutions and Alium Medical are full-service, leading pharmaceutical suppliers specialising
in the procurement and supply of medicinal products in Ireland and the UK. With a strong presence
across Irish hospitals and the NHS in the UK and an international sourcing network, the company is
committed to delivering value-added products that make a real difference to patients’ lives.

The Challenge
As a newly formed business in a highly regulated industry, MSL Healthcare faced several early-stage
challenges:

  • Establishing a robust business and financial strategy
  • Building internal systems and a capable leadership team
  • Navigating complex compliance and infrastructure requirements
  • Securing funding and preparing for growth and international expansion

Our Approach
Auxilia Group was introduced to Matthew Farrelly in 2015 and has remained a trusted partner ever
since. Our role evolved alongside MSL’s growth, providing tailored support at every stage of the
journey.

Strategic & Financial Leadership
Facilitated a Business Strategy Planning Workshop and developed detailed financial models

  • Provided interim finance team members to support system setup and scale-up
  • Supported funding applications to debt providers securing scale-up capital
  • Recruited a permanent CFO to join the leadership team

Operational & HR Support

  • Delivered mentoring and coaching to the leadership team
  • Provided HR services including:
    • Organisational review and design
    • Disciplinary process advice
    • Salary benchmarking
  • Recruited key permanent hires across Quality, Operations, Finance, and Customer Service

Expansion & Infrastructure

  • Supported the setup of a UK business and the acquisition of Alium Medical, including:
    • Business planning
    • Fundraising
    • Due diligence
  • Project managed the design and conversion of a shell building into a fully compliant pharmaceutical distribution warehouse and office facility

Why It Worked
MSL Healthcare Group benefited from:

  • Access to experienced professionals at the right time in their journey
  • Flexible, scalable solutions that could be turned on and off as needed
  • A partner who understood their business, people, and culture
  • Advisors who had successfully scaled companies before
  • Partnering with a company that provided a full-service model

The Outcome

  • MSL Healthcare Group Ltd has grown into a respected provider in the pharmaceutical sector
  • Built a resilient internal structure with strong leadership and operational systems
  • Successfully expanded into the UK market through acquisition
  • MSL Healthcare Group achieved its 5-year targets in 3 years and is now triple its 5-year
  • target

“MSL Healthcare Group Ltd remains committed to our partnership with Auxilia Group and its
experienced team, as we continue to execute our strategic plan through geographic expansion and
investment in complementary service offerings.”

— Matthew Farrelly, Co-Founder & CEO, MSL Healthcare Ltd

Services Provided

  • Business Strategy & Financial Modelling
  • Interim Finance Resources on a Fractional Basis
  • Leadership Mentoring & Coaching
  • CFO Recruitment
  • New Market Entry through company Acquisition in the UK
  • Project Management for Warehouse Facility Design and Conversion
  • HR Compliance & Organisational Design
  • Recruitment of Key Team Members

Ready to empower your organisation’s growth with expert resourcing and business leadership?
Contact Auxilia Group today to discuss tailored solutions for your business.

Auxilia Group Office Business Meeting with MSL Healthcare Client